As a E-Learning Developer at Foundever, I had the privilege of working on diverse projects that aimed to elevate the learning experiences of employees at some of the world’s most renowned companies, like PayPal, FedEx, Michelin, Bath & Body Works, Expedia, Western Union and more.
This case study outlines my key contributions, methodologies, and the outcomes of my work, highlighting how my multidisciplinary approach drove significant advancements in educational design and user engagement.
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Enhancing Learning Experiences Through Innovative UX/UI Design at Foundever
Introduction
The Challenge
Foundever sought to transform their traditional learning and onboarding programs into dynamic, engaging, and user-centered experiences. The goal was to create high-quality, interactive educational materials that would not only engage learners but also drive measurable business outcomes.
My areas of focus were to:
My areas of focus were to:
Create an Enhanced Learning Experience
By developing interactive, web-based user experiences that catered to individual clients and their users' needs.
Foster Inclusive Design
Create inclusive design systems and brand guidelines customized to the learning environment, ensuring consistency and accessibility by accomodating a broad range of user types.
Comprehensive Learning Solutions
By collaborating with cross-functional teams, immersing myself in the instructional design process, I helped facilitate the delivery of comprehensive and effective learning solutions.
Make an Impact
Demonstrating the impact of design improvements on business metrics such as engagement and revenue.
My Role and Approach
In my role, I collaborated closely with instructional and multimedia designers, developers, content writers and product managers to translate educational content into engaging and interactive experiences.
Here’s a detailed look at the different methods I employed:
Here’s a detailed look at the different methods I employed:
Learner Centered Design
Gathered user research data from instructional designers to develop detailed personas to understand the needs, behaviors, and pain points of learners. I also created user journey and empathy maps to visualize and enhance the user experience to ensure every design decision across different teams were made with the users' needs in mind.
Interactive Experience Development
Translated Instructional Design deliverables into interactive assessments, activities and games (developed in Genially), making learning more engaging and tailored to specific learners' needs and behaviors. Uploaded and structured course content in platforms like Rise and My Academy, ensuring a seamless and intuitive learning experience.
Graphic Design and Data Visualization
Developed compelling visual materials, including infographics, motion design assets, and B2B presentations simplifying complex data. Created data visualizations for case studies and needs analysis to support data-driven decision-making.
Key Projects and Outcomes
Custom Learning Center of Excellence (COE)
Successfully designed and implemented style guides, design systems, and comprehensive learning sites. This initiative improved learner engagement and satisfaction, setting a new standard for educational excellence within the organization.
DEI Product Suite
Designed the UI, graphic identity, and style guide for a set of six courses adopted for new hire onboarding across North America. This suite was also adopted by key clients such as Bath & Body Works and Jazz Pharmaceuticals, enhancing their onboarding processes.
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Cash App Proof of Concept
Led the UI and design system efforts, resulting in a multi-year project scope and the birth of a new business model. This project supported multiple lines of business and demonstrated the potential for scalable e-learning solutions.
Customer Personas
Developed customer personas and mind maps, aligning user needs with business goals. This product, serving industries such as automotive, retail, and fintech, generated over $50K in revenue and provided valuable insights for product positioning.
Soft Skills Product Suite
Generated over $500K in revenue, with the suite being adopted across industries like retail, transportation logistics, and healthcare. The products were praised for their engaging and user-friendly design.
Conclusion & Testimonial
My impact at Foundever was marked by significant achievements in enhancing learning experiences through innovative UX/UI design. By collaborating closely with the amazing team at Foundever, I was able to contribute to the creation of more engaging learner friendly educational products that met both user needs and business goals. These projects not only drove measurable improvements in learner engagement and satisfaction but also generated substantial revenue and set the stage for future advancements in e-learning.
"Hu has been a game-changer for our learning programs at Foundever. His innovative approach to UX/UI design has made our educational materials more engaging and effective. Projects like the DEI Product Suite, Cash App POC, and the Soft Skills Suite stand out for their impact and revenue generation. His work truly set a new standard for our team."
Courtney Harris | Global Head of Design and Production at Foundever
"I worked with Hu for a year at Sitel/Foundever. He translated my writing into something amazing every time. It was like he crawled right up into my head. This amazing talent is an asset to any team."
Valerie Groce | Sr. Instructional Designer at Foundever
